A _________ and __________ post
This entry was posted on Oct 01 2009
In reading an article today, I saw a quote that described the grace of God as “radical and shocking.” Why not describe the grace of God in a way that those adjectives will be applied by the reader?
It seems we get a lot of this in marketing:
- “An amazing offer”
- “Exceptional service”
- “World-class results”
Wouldn’t it be better if you told your story in such a way that people knew your product or service was compelling and remarkable without you telling them it was?
What joke is improved by it being prefaced with telling someone it’s funny?
Well, an ironic one, I guess, but then I wouldn’t preface that with “I’m going to be ironic, ready?”
Are adjectives a lazy way to communicate?